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Admob vs Mobclix: 2nd round

June 9, 2010 at 10:55 pm | android, blog, monetizing | 23 comments

 

This is the second part of a series of posts, look at the 1st round, 3rd round, and some related problems.

It’s been three months since we migrated to Mobclix from Admob, where we stayed for over two months. So we want to share some data, mainly focused to get our fellow developers starting out in the Android world to better estimate what kind of revenue they can make out of advertising.

We will compare the results for four weeks, aligned by the week day, using the data from February/March for Admob, and April/May for Mobclix.

This is the revenue that we generated per day (*):

dyerware.com


And here, the revenue per click, which is our preferred indicator to compare how different ad providers perform:

dyerware.com


All this has been generated by three applications, that currently have 100k active users (after over 200k downloads). It is difficult to keep track of how many users we had in each ad provider at every point in time, so comparing absolute numbers, like we did in the first graph, does not yield relevant conclusions.

In an upcoming article, we’ll show values that analyze the long term figures!

(*): We have multiplied all figures by a factor k € [0.2, 5.0], in order not to disclose our real numbers while providing meaningful data. This correction is consistent, i.e. if you have 2x active users, expect a similar price per click but double the revenue per day.

 

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