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Admob vs Mobclix: 1st round

March 25, 2010 at 1:26 pm | android, blog, monetizing | 39 comments

 

This is the first part of a series of posts, look at the 2nd round, 3rd round, and some related problems.

We have been using Admob for three of our applications during two months. Our first impression was very positive: we generated way more revenue than what we expected.

The revenue per day was very unstable. In the last weeks, it went sharply down with no apparently reason (almost 30%-40%). We tried hard to understand how the Admob network works internally, with no happy end. We have more users, more impressions, more CTR but much less revenue… (stay tuned for an upcoming post where we share our stats).

After some twitter posts trying to find fellow developers with whom to share experiences, we were contacted by a Mobclix employee suggesting we switched to their mashup of agregated advertisement networks.

So, we tested Mobclix with the smallest app (in active users) with ads that we have, the MLIA widget:

Here it is the comparison between Admob vs Mobclix in MLIA over the same days, it looks really promising!

Admob stats

DayImpressionseCPMClicksCTRRevenue
24-3-20102867$0.46712.39%$1.46
23-3-20103123 $0.50912.83%$2.93
22-3-20104358$0.751192.98%$2.93

Moblix stats

DayImpressionseCPMClicksCTRRevenue
24-3-20103,316$1.811023.08%$5.99
23-3-20103,313 $1.53892.69%$5.06
22-3-20102,328$1.54632.71%$3.59

Still, it is very soon to draw firm conclusions. This is the start of a series of post with the comparative.

 

How to make money with Android – business models

March 5, 2010 at 1:25 pm | android, blog, monetizing | 44 comments

 

Mark Murphy has been writing really interesting posts in Android guys about the different business models around Android platform. We have chosen the most relevant ones adding some additional information:

  • Build the app and sell it via the Android Market
  • Give a free app, supported by ads (Adsense mobile, Admob, etc.)
  • Give a free app, sell the customizations: plugins, analytics, additional features, account (e.g. RTM, Spotify), etc.
  • Sell development tools: GUI toolkits, portability tool, …
  • Develop custom applications for others (e.g. Droiders)
  • Became a trainer of Android development
  • Specialize in porting iPhone, Windows Mobile, J2ME applications to Android.
  • Promote your ability to port some critical parts of the apps to the Android Native Development Kit (NDK)
  • Became an specialist building cross-platform apps using HTML, Javascript and CSS (e.g. PhoneGap, Titanium, Rhodes)
  • Became an expert to build apps with GPS and backend capabilities of HTML 5.
  • Build an App Generator (e.g. ePUB, RSS, audiobooks) selling this generated apps.
  • Became a specialist building Augmented Reality Layers for Layar or Wikitude

Mark has done an incredible job posting these business models, you can read the different post for more information (Part 1, 2, 3, 4, 5 and 6)

 

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